Fitness, Beauty and Groomers

For gyms, trainers, salons, barbers and pet care. These businesses sell how you’ll feel, so the designs lead with big photos and a first visit offer. The fitness designs use dark backgrounds, tall narrow capitals and bright accents that feel like energy and motion. The salon goes soft and polished, with an italic serif and rose gold. The pet lodge uses warm tangerine and rounded cards, and booking a stay works like a phone app.